Chrome extension · Gmail and Outlook on the web

Turn email threads into Airtable updates you approve.

Select the thread that matters. MailToCRM proposes the contact, organization, interaction, and follow-up changes, and you approve each one before it reaches your existing Airtable base.

Discuss your CRM workflow See how it works

Early product, in use with pilot teams.

Email thread 3 messages

Maya Patel maya@patelfamilyfdn.org

Thanks for showing us the youth program on Tuesday. Could you send the FY26 budget before our board meets on November 12?

Maya Patel, Program Officer
Patel Family Foundation

Proposed for your Airtable base

  1. Maya Patel, Program Officer ContactsUpdate Maya Patel Title → Program Officer
  2. Patel Family Foundation OrganizationsExisting Patel Family Foundation
  3. youth program on Tuesday InteractionsNew Youth program tour Oct 13
  4. send the FY26 budget before … November 12 Follow-upsNew Send FY26 budget Due Nov 11

4 changes waiting for your review. Nothing is written yet.

Fictional example. People, organizations, and dates are made up.

The problem

Relationships move in email. Airtable falls behind.

  • In the inboxA client introduces a colleague. A funder asks for a budget by Friday. A partner moves a meeting.
  • In AirtableEach detail belongs in a record, but retyping it takes time nobody has.
  • The resultThe base drifts from what the team knows, and follow-ups slip.

How it works

From thread to record in four steps.

  1. Select the thread

    Open the conversation in Gmail or Outlook on the web and select it in the MailToCRM Chrome extension.

  2. Get proposed changes

    MailToCRM reads the thread and your base, then proposes contact, organization, interaction, and follow-up changes.

  3. Review each one

    Edit a value, pick a different matching person, or reject a change. Nothing has been written yet.

  4. Approve and write

    Approved changes are written to your existing Airtable base, in the tables and fields you already use.

The review panel

Every change is a card you check before it lands.

The panel opens beside your mail. Each card shows the table, the fields, and whether it updates an existing record or creates a new one.

  • Change any value before approving it
  • Swap a matched person if it picked the wrong one
  • Written cards collapse, so the open one is always next
MailToCRM 3 of 4 written
  • Contacts Maya PatelUpdated
  • Organizations Patel Family FoundationLinked
  • Interactions Youth program tourCreated
  • Follow-upsNew record
    Task
    Send FY26 budget
    Due
    Nov 12 Nov 11 Edited
    Contact
    Maya Patel
    Organization
    Patel Family Foundation

    Waiting for your approval

Illustration of the review panel with fictional records. Table and field names come from your own base.

Fit and limits

What it does, and where it stops.

What it handles

  • Gmail and Outlook on the web. A Chrome extension that works beside the mail you already use.
  • Your base, your schema. Changes go into the tables and fields you already have. There is no template base to move to.
  • Matches before it creates. It looks for people and organizations already in your base before proposing new records.
  • Follow-ups, not just notes. Asks and deadlines in a thread become follow-up records.

Where it stops

  • Nothing is written without approval. Every change waits for someone on your team to approve it.
  • Airtable only. It doesn’t connect to other CRMs.
  • Chrome and web mail only. It doesn’t run inside desktop mail apps.
  • Early. It’s in use with pilot teams and still changing.

Also by text

Ask about a relationship, or log one, over iMessage.

Text a question and get an answer from your Airtable base. Text a quick note after a call or meeting, and it becomes an interaction record you review before it’s saved.

Ask

Who asked me to follow up this week?

Two people: Maya Patel asked for the FY26 budget, and Sam Ortiz asked for site visit dates.

Log

Call with Sam Ortiz from Ortiz Trust. Wants site visit dates for November.

InteractionsProposed Call with Sam Ortiz · Ortiz Trust Review it before it’s saved.

Fictional examples.

Jacob Cremers

Who’s building it

Jacob Cremers

An early product project by Jacob Cremers, founder of Beans.

Jacob Cremers studied computer science at Harvard and worked as a data analyst at Harvard Law School. He has built productivity tools for unicorn startups and top-10 lobbying firms, and founded Beans.

MailToCRM brings that productivity-tool work to one narrow problem: keeping a team’s Airtable base current without retyping what already happened in email.

Tracking relationships in Airtable?

Send a short note about your base and where email fits into it today.

Discuss your CRM workflow

Or write to jacob@mailtocrm.com